Generating Revenue
Money is generated by joining a commission based affiliate marketing program like http://www.cj.com or by signing individual arrangements with companies.
For example:
For example:
Churchill Insurance are currently paying £45 per lead if the customer linking from your site buys Home + Car Insurance.
You could add another 5 insurance companies to this list who all have similar incentives thus giving the customer the choice they would need to link through BYOP. You are not going to cut individual deals with Insurance companies so you would link to all of them using an affiliate program.
The costs involved with tracking leads and the access required to the server that the Insurance company sits on is too prohibitive to set up individual arrangements at this stage.
You could add another 5 insurance companies to this list who all have similar incentives thus giving the customer the choice they would need to link through BYOP. You are not going to cut individual deals with Insurance companies so you would link to all of them using an affiliate program.
The costs involved with tracking leads and the access required to the server that the Insurance company sits on is too prohibitive to set up individual arrangements at this stage.
If a customer requires a web site or software development they can click on the link to http://www.coddo.com and if they then go on to buy something BYOP will get 15% of whatever they spend. I currently have an arrangement with Coddo for 10% of any new business leads we supply them and I'm sure I could get 15% for charity and the advertising potential that it gives them. I trust Raj so tracking software is not required.
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Further explanation:
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Once I am using the BYOP should I in the future want to buy an ipod then I would use my BYOP link to 'Kelkoo' to find the cheapest available, note the name of the website selling it and check back on the BYOP to see if I can link through directly earning a higher commission rate.
If the website is not listed on BYOP I would go back to Kelkoo (it already knows who I am from a 'Cookie' on my machine that I got when I last clicked on the Kelkoo link) and buy the ipod from the cheapest shop.
By linking to the website from Kelkoo, Kelkoo will charge the website for the click through and pay BYOP a commission for initiating the lead.
The cookie lasts for 30 days before expiring which means that as long as I buy the ipod within 30 days of first searching on Kelkoo for it it will remember that the originating link was from my machine.
Google can not be used for this project to generate income, I have spoken to them about it and they said no. There has to be a recognised sale before any commission can be paid. The Google Adwords program is based on CTRs (Click Through Rates) so they will not allow their clients ads on any 'incentive' based website. As we are offering the incentive of giving money to charity by clicking on the links this is unacceptable.
But as we will be heavily promoting Google by adding links to their various tools and websites and by including a Google Search on the page, once we starting putting through 2 million hits a month they will be asked to contribute money as part of their social responsibility and because of the huge marketing opportunity we have given them.
I have 3 'offers' in mind to start the ball rolling. Remember that the product is the Home Page, it does not actually require any revenue generating adverts to launch it or to attract people to use it. Users are what will count. If they come back to the page again and again you can add a new affiliate once a week and ask the user what affiliates they would like to see and if they know any websites offering better commissions etc.
My 3 to launch are:
1. Coddo - see the ad on BYOP
2. http://www.4cheapcds.com/ - I use them all the time. They are cheap and offer a great service. I have written to them to ask if they are interested. Because of client tracking issues I would be suggesting that there is a small text field and submit button by the 4CheapCDs link on BYOP . This would be used to send us the 'Order Number' which we would send to John at 4Cheap each week/month.
3. We have been building a Project Planner for our own use for the past 6 months. It enables us to organise our work flow on each project we build. I always intended to give this away for free as it is not a product we would want to take to market as a 'for sale' item but it works well and has completely changed the way we work.
You have probably seen how some websites ask for 'PayPal Donations'. We would do this. 'If you like it and want to donate click here.'
I would probably add Kelkoo / Froogle / USwitch / Last Minute & Opodo to this list as basic text links and if 4Cheap were not interested I would not replace it in my 'Top 3' unless someone came up with a good one.
My preference would always be to stay away from companies like Commission Junction as they are extremely restrictive and tight fisted. A common issue is that a website selling batteries would structure the commission like this:
For HD batteries click on this link - host receives 3%
For A batteries click on this link - host receives 3%
For AA batteries click on this link - host receives 3%
For AAA batteries click on this link - host receives 3%
They do this to get as many links on your page as possible. If you click on the HD link and end up buying AAs you can kiss your commission goodbye.
That's that.
--------------------------------------------
Further explanation:
--------------------------
Once I am using the BYOP should I in the future want to buy an ipod then I would use my BYOP link to 'Kelkoo' to find the cheapest available, note the name of the website selling it and check back on the BYOP to see if I can link through directly earning a higher commission rate.
If the website is not listed on BYOP I would go back to Kelkoo (it already knows who I am from a 'Cookie' on my machine that I got when I last clicked on the Kelkoo link) and buy the ipod from the cheapest shop.
By linking to the website from Kelkoo, Kelkoo will charge the website for the click through and pay BYOP a commission for initiating the lead.
The cookie lasts for 30 days before expiring which means that as long as I buy the ipod within 30 days of first searching on Kelkoo for it it will remember that the originating link was from my machine.
Google can not be used for this project to generate income, I have spoken to them about it and they said no. There has to be a recognised sale before any commission can be paid. The Google Adwords program is based on CTRs (Click Through Rates) so they will not allow their clients ads on any 'incentive' based website. As we are offering the incentive of giving money to charity by clicking on the links this is unacceptable.
But as we will be heavily promoting Google by adding links to their various tools and websites and by including a Google Search on the page, once we starting putting through 2 million hits a month they will be asked to contribute money as part of their social responsibility and because of the huge marketing opportunity we have given them.
I have 3 'offers' in mind to start the ball rolling. Remember that the product is the Home Page, it does not actually require any revenue generating adverts to launch it or to attract people to use it. Users are what will count. If they come back to the page again and again you can add a new affiliate once a week and ask the user what affiliates they would like to see and if they know any websites offering better commissions etc.
My 3 to launch are:
1. Coddo - see the ad on BYOP
2. http://www.4cheapcds.com/ - I use them all the time. They are cheap and offer a great service. I have written to them to ask if they are interested. Because of client tracking issues I would be suggesting that there is a small text field and submit button by the 4CheapCDs link on BYOP . This would be used to send us the 'Order Number' which we would send to John at 4Cheap each week/month.
3. We have been building a Project Planner for our own use for the past 6 months. It enables us to organise our work flow on each project we build. I always intended to give this away for free as it is not a product we would want to take to market as a 'for sale' item but it works well and has completely changed the way we work.
You have probably seen how some websites ask for 'PayPal Donations'. We would do this. 'If you like it and want to donate click here.'
I would probably add Kelkoo / Froogle / USwitch / Last Minute & Opodo to this list as basic text links and if 4Cheap were not interested I would not replace it in my 'Top 3' unless someone came up with a good one.
My preference would always be to stay away from companies like Commission Junction as they are extremely restrictive and tight fisted. A common issue is that a website selling batteries would structure the commission like this:
For HD batteries click on this link - host receives 3%
For A batteries click on this link - host receives 3%
For AA batteries click on this link - host receives 3%
For AAA batteries click on this link - host receives 3%
They do this to get as many links on your page as possible. If you click on the HD link and end up buying AAs you can kiss your commission goodbye.
That's that.
posted by The Director at 9:02 AM
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